:root {
  /* ---- Page surfaces ---- */
  --base: #ffffff;
  --surface: #f5f8fc;
  --surface-alt: #f6fbfc;
  --surface-elevated: #ffffff;
  --surface-hover: #eef2f8;

  /* ---- Text ---- */
  --text-primary: #272727;
  --text-secondary: #535353;
  --text-muted: #8a8a8a;
  --text-inverse: #ffffff;

  /* ---- Brand accents ---- */
  --pink: #2b6fb7;
  --amber: #0e4da4;
  --orange-hover: #00c2ff;
  --teal: #2b6fb7;
  --indigo: #2d294e;
  --accent-dim: rgba(43, 111, 183, 0.08);

  /* ---- Signature gradients ---- */
  --gradient-cta: linear-gradient(135deg, #0e4da4 0%, #00c2ff 100%);
  --gradient-cta-hover: linear-gradient(135deg, #00c2ff 0%, #0e4da4 100%);
  --gradient-hero: linear-gradient(90deg, #2d294e, #2b6fb7);

  /* ---- Borders ---- */
  --border: rgba(217, 217, 217, 0.6);
  --border-strong: rgba(217, 217, 217, 1);
  --border-hairline: rgba(187, 187, 187, 1);

  /* ---- Typography ---- */
  --font-display: "Inter", system-ui, sans-serif;
  --font-body: "Inter", system-ui, sans-serif;
  --font-mono: "Inter", system-ui, sans-serif;

  /* ---- Spacing ---- */
  --space-1: 4px;
  --space-2: 8px;
  --space-3: 12px;
  --space-4: 16px;
  --space-6: 24px;
  --space-8: 32px;
  --space-12: 48px;
  --space-16: 64px;
  --space-20: 80px;
  --space-24: 96px;

  /* ---- Radius ---- */
  --radius-sm: 6px;
  --radius-md: 10px;
  --radius-lg: 20px;
  --radius-pill: 60px;

  /* ---- Container ---- */
  --container-max: 1280px;
  --container-pad: clamp(20px, 6%, 64px);

  /* ---- Motion ---- */
  --ease: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-fast: cubic-bezier(0.32, 0.72, 0, 1);
  --dur-fast: 200ms;
  --dur-base: 400ms;
  --dur-slow: 800ms;

  /* ---- Shadows ---- */
  --shadow-sm: 0 1px 3px rgba(0, 0, 0, 0.04), 0 1px 2px rgba(0, 0, 0, 0.03);
  --shadow-md: 0 4px 16px rgba(0, 0, 0, 0.06), 0 2px 4px rgba(0, 0, 0, 0.04);
  --shadow-lg: 0 12px 32px rgba(0, 0, 0, 0.08), 0 4px 8px rgba(0, 0, 0, 0.04);
  --shadow-cta: 0 4px 20px rgba(43, 111, 183, 0.35);
}

/* ================================================================
   BASE
   ================================================================ */
*,
*::before,
*::after {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}
body {
  margin: 0;
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.65;
  color: var(--text-secondary);
  background: var(--base);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}
header{
    background:#000000db;
    position:sticky;
}
img,
svg {
  max-width: 100%;
}
a {
  color: var(--pink);
  text-decoration: none;
  transition: color var(--dur-fast) var(--ease);
}
a:hover {
  color: var(--orange-hover);
}
button {
  font-family: inherit;
  cursor: pointer;
}
:focus-visible {
  outline: 2px solid var(--pink);
  outline-offset: 3px;
  border-radius: 4px;
}
@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    transition-duration: 0.01ms !important;
  }
}

/* ---- Container ---- */
.container {
  max-width: var(--container-max);
  margin: 0 auto;
  padding: 0 var(--container-pad);
}

/* ---- Section base ---- */
section {
  padding: var(--space-16) 0;
  position: relative;
}
@media (max-width: 768px) {
  section {
    padding: var(--space-16) 0;
  }
}

/* ---- Headings ---- */
h1,
h2,
h3,
h4 {
  font-family: var(--font-display);
  font-weight: 500;
  color: var(--text-primary);
  margin: 0;
  letter-spacing: -0.01em;
}
h1 {
  font-size: clamp(48px, 7vw, 52px);
  font-weight: 600;
  line-height: 0.98;
  letter-spacing: -0.02em;
}
h2 {
  font-size: clamp(30px, 4vw, 44px);
  line-height: 1.1;
  font-weight: 500;
}
h3 {
  font-size: clamp(20px, 2.2vw, 26px);
  line-height: 1.2;
  font-weight: 500;
}
h4 {
  font-size: 18px;
  line-height: 1.3;
  font-weight: 500;
}

.eyebrow {
  font-family: var(--font-mono);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--pink);
  margin: 0 0 var(--space-4) 0;
}
.section-eyebrow {
  color: var(--pink);
}
.deck {
  font-size: clamp(17px, 1.4vw, 19px);
  line-height: 1.6;
  color: var(--text-secondary);
  /*max-width: 60ch;*/
}
.section-intro {
  /*max-width: 70ch;*/
  margin-bottom: var(--space-12);
}

/* ---- Buttons ---- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: var(--space-2);
  padding: 14px 28px;
  font-family: var(--font-body);
  font-size: 15px;
  font-weight: 500;
  border-radius: var(--radius-pill);
  transition: all var(--dur-base) var(--ease-fast);
  min-width: 180px;
  justify-content: center;
}
.btn-primary {
  background: var(--gradient-cta);
  color: var(--text-inverse);
  box-shadow: var(--shadow-cta);
}
.btn-primary:hover {
  background: var(--gradient-cta-hover);
  color: var(--text-inverse);
  transform: translateY(-1px);
  box-shadow: 0 8px 28px rgba(43, 111, 183, 0.45);
}
.btn-secondary {
  background: transparent;
  color: var(--text-primary);
  border-color: var(--border-strong);
}
.btn-secondary:hover {
  background: var(--surface);
  color: var(--text-primary);
  border-color: var(--text-primary);
}
.btn-ghost {
  background: transparent;
  color: var(--pink);
  padding: 8px 18px;
  font-weight: 500;
  display: inline-flex;
  align-items: center;
  gap: var(--space-2);
}
.btn-ghost:hover {
  color: var(--orange-hover);
}
.btn-ghost::after {
  content: " →";
  transition: transform var(--dur-fast) var(--ease);
}
.btn-ghost:hover::after {
  transform: translateX(4px);
}

/* ---- Chips / tags ---- */
.chip {
  display: inline-flex;
  align-items: center;
  padding: 5px 12px;
  font-family: var(--font-mono);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  border-radius: var(--radius-pill);
  background: var(--accent-dim);
  color: var(--pink);
}
.chip-muted {
  background: var(--surface);
  color: var(--text-secondary);
}
.chip-teal {
  background: rgba(43, 111, 183, 0.1);
  color: var(--teal);
}

/* ================================================================
   HERO
   ================================================================ */
.hero {
  position: relative;
  overflow: hidden;
  padding: var(--space-12) 0 var(--space-12) 0;
  min-height: 82vh;
  display: flex;
  align-items: center;
  background: var(--base);
}

.hero-bg {
  position: absolute;
  inset: 0;
  z-index: 0;
  pointer-events: none;
  overflow: hidden;
}
.hero-bg svg {
  width: 100%;
  height: 100%;
}

.hero-grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 2fr 1fr;
  gap: var(--space-16);
  align-items: center;
}
@media (max-width: 1024px) {
  .hero-grid {
    grid-template-columns: 1fr;
    gap: var(--space-12);
  }
}

.hero-left {
  max-width: 900px;
}
.hero h1 {
  margin-bottom: var(--space-4);
  color: var(--text-primary);
  font-weight: 600;
}
.hero h1 .accent {
  background: var(--gradient-cta);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}
.hero-subh1 {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: clamp(22px, 2.4vw, 24px);
  line-height: 1.2;
  letter-spacing: -0.01em;
  color: var(--text-primary);
  margin: var(--space-2) 0 var(--space-2) 0;
  /*max-width: 32ch;*/
}
.hero-deck {
  font-size: clamp(14px, 1.3vw, 15px);
  line-height: 1.6;
  color: var(--text-secondary);
  max-width: 55ch;
  margin-bottom: var(--space-4);
}
.hero-ctas {
  display: flex;
  gap: var(--space-3);
  flex-wrap: wrap;
  margin-bottom: var(--space-4);
  align-items: center;
}
.hero-trust {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: 0.04em;
  color: var(--text-muted);
  line-height: 1.8;
}
.hero-trust strong {
  color: var(--text-primary);
  font-weight: 500;
}

.pulse {
  background: var(--gradient-hero);
  border-radius: 14px;
  padding: var(--space-6);
  position: relative;
  min-height: 380px;
  display: flex;
  flex-direction: column;
  color: var(--text-inverse);
  overflow: hidden;
  box-shadow: var(--shadow-md);
}
.pulse::before {
  content: "";
  position: absolute;
  top: -40%;
  right: -20%;
  width: 320px;
  height: 320px;
  background: radial-gradient(circle, rgba(43, 111, 183, 0.35) 0%, transparent 70%);
  pointer-events: none;
}
.pulse-header {
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-bottom: var(--space-4);
  position: relative;
}
.pulse-label {
  font-family: var(--font-mono);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.85);
}
.pulse-label::before {
  content: "";
  display: inline-block;
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--pink);
  margin-right: 8px;
  vertical-align: middle;
  box-shadow: 0 0 8px var(--pink);
  animation: pulse-dot 2s infinite ease-in-out;
}
@keyframes pulse-dot {
  0%,
  100% {
    opacity: 1;
    transform: scale(1);
  }
  50% {
    opacity: 0.5;
    transform: scale(0.9);
  }
}
.pulse-dots {
  display: flex;
  gap: 6px;
}
.pulse-dot {
  width: 18px;
  height: 2px;
  background: rgba(255, 255, 255, 0.25);
  border-radius: 1px;
  cursor: pointer;
  border: none;
  padding: 0;
  transition: background var(--dur-fast) var(--ease);
}
.pulse-dot.active {
  background: var(--text-inverse);
}
.pulse-card {
  flex: 1;
  display: none;
  flex-direction: column;
  position: relative;
}
.pulse-card.active {
  display: flex;
  animation: fadeIn 500ms var(--ease);
}
@keyframes fadeIn {
  from {
    opacity: 0;
    transform: translateY(8px);
  }
  to {
    opacity: 1;
    transform: translateY(0);
  }
}
.pulse-category {
  display: inline-block;
  font-family: var(--font-mono);
  font-size: 10px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  background: var(--gradient-cta);
  color: var(--text-inverse);
  padding: 4px 10px;
  border-radius: var(--radius-pill);
  margin-bottom: var(--space-3);
  align-self: flex-start;
}
.pulse-headline {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 22px;
  line-height: 1.3;
  color: var(--text-inverse);
  margin-bottom: var(--space-4);
  flex: 1;
}
.pulse-meta {
  font-size: 13px;
  color: rgba(255, 255, 255, 0.75);
  margin-bottom: var(--space-4);
}
.pulse-link {
  font-size: 14px;
  font-weight: 500;
  color: var(--text-inverse);
}
.pulse-link:hover {
  color: rgba(255, 255, 255, 0.85);
}
.pulse-footer {
  margin-top: var(--space-4);
  padding-top: var(--space-4);
  border-top: 1px solid rgba(255, 255, 255, 0.15);
  text-align: center;
  position: relative;
}
.pulse-footer a {
  font-size: 13px;
  color: rgba(255, 255, 255, 0.85);
}
.pulse-footer a:hover {
  color: #ffffff;
}

/* ================================================================
   SEGMENTS
   ================================================================ */
.segments {
  padding: var(--space-16) 0;
  background: var(--base);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
.segments-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-6);
}
@media (max-width: 900px) {
  .segments-grid {
    grid-template-columns: 1fr;
  }
}
.segment-card {
  padding: var(--space-8);
  background: var(--surface);
  border-radius: var(--radius-md);
  transition: all var(--dur-base) var(--ease);
  border: 1px solid transparent;
  display: flex;
  flex-direction: column;
  height: 100%;
}
.segment-card:hover {
  background: var(--surface-alt);
  border-color: var(--border-strong);
  transform: translateY(-2px);
  box-shadow: var(--shadow-md);
}
.segment-card h3 {
  margin-bottom: var(--space-3);
  margin-top: var(--space-3);
  color: var(--text-primary);
}
.segment-desc {
  flex-grow: 1;
  color: var(--text-secondary);
  font-size: 15px;
  margin-bottom: var(--space-4);
}
.segment-proof {
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--pink);
  margin-bottom: var(--space-6);
  min-height: 76px;
  display: flex;
  align-items: center;
  padding: var(--space-3) var(--space-4);
  background: var(--accent-dim);
  border-radius: var(--radius-sm);
  border-left: 2px solid var(--pink);
  margin-top: auto;
}

/* ================================================================
   THE PROACTIVE WAY
   ================================================================ */
.way {
  background: var(--base);
}
.way-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-8);
  margin-top: var(--space-12);
  counter-reset: way-counter;
}
@media (max-width: 900px) {
  .way-grid {
    grid-template-columns: 1fr;
  }
}
.way-step {
  position: relative;
  counter-increment: way-counter;
}
.way-step h3 {
  margin-bottom: var(--space-3);
  color: var(--text-primary);
}
.way-step p {
  color: var(--text-secondary);
  font-size: 16px;
}
.way-step-title {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-bottom: var(--space-3, 0.75rem);
}

.way-step-title h3 {
  margin: 0; /* kill default h3 margin so flex alignment is clean */
}

.way-icon {
  width: 36px;
  height: 36px;
  object-fit: contain;
  flex-shrink: 0;
}
/* ================================================================
   ARCHITECTURES
   ================================================================ */
.archs {
  background: var(--surface);
}
.arch-stack {
  margin-top: var(--space-12);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-4);
}
@media (max-width: 900px) {
  .arch-stack {
    grid-template-columns: 1fr 1fr;
  }
}
@media (max-width: 600px) {
  .arch-stack {
    grid-template-columns: 1fr;
  }
}
.arch-card {
  padding: var(--space-8);
  background: var(--base);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  transition: all var(--dur-base) var(--ease);
  cursor: pointer;
  position: relative;
  text-align: left;
  display: flex;
  flex-direction: column;
  font-family: inherit;
  color: inherit;
  width: 100%;
  height: 100%;
}
.arch-card:hover {
  background: var(--base);
  border-color: var(--pink);
  transform: translateY(-3px);
  box-shadow: var(--shadow-md);
}
.arch-num {
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--text-muted);
  letter-spacing: 0.08em;
  margin-bottom: var(--space-4);
}
.arch-name {
  margin-bottom: var(--space-3);
  color: var(--text-primary);
}
.arch-tag {
  font-size: 15px;
  color: var(--text-secondary);
  margin-bottom: var(--space-6);
  line-height: 1.55;
}
.arch-metric {
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--text-secondary);
  padding-top: var(--space-4);
  border-top: 1px solid var(--border);
  flex-grow: 1;
}
.arch-metric strong {
  font-size: 22px;
  font-weight: 600;
  font-family: var(--font-display);
  background: var(--gradient-cta);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  display: inline-block;
  margin-right: 4px;
}

/* ---- AI horizontal layer ---- */
.ai-layer {
  margin-top: var(--space-8);
  padding: var(--space-6) var(--space-8);
  background: linear-gradient(
    90deg,
    rgba(43, 111, 183, 0.08) 0%,
    rgba(14, 77, 164, 0.06) 100%
  );
  border: 1px solid rgba(43, 111, 183, 0.2);
  border-radius: var(--radius-md);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: var(--space-6);
  flex-wrap: wrap;
}
.ai-layer-label {
  font-family: var(--font-mono);
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--teal);
}
.ai-layer-items {
  display: flex;
  gap: var(--space-6);
  flex-wrap: wrap;
  font-size: 14px;
  color: var(--text-secondary);
  font-weight: 500;
}
.ai-layer-items span {
  white-space: nowrap;
}

/* ================================================================
   PERSONAS
   ================================================================ */
.personas {
  background: var(--base);
}
.persona-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: var(--space-4);
  margin-top: var(--space-12);
}
@media (max-width: 1100px) {
  .persona-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}
@media (max-width: 600px) {
  .persona-grid {
    grid-template-columns: 1fr;
  }
}
.persona-card {
  padding: var(--space-6);
  background: var(--surface);
  border-radius: var(--radius-md);
  display: flex;
  flex-direction: column;
  transition: all var(--dur-base) var(--ease);
  border: 1px solid transparent;
  height: 100%;
}
.persona-card:hover {
  border-color: var(--pink);
  background: var(--surface-alt);
  box-shadow: var(--shadow-sm);
}
.persona-icon {
  width: 36px;
  height: 36px;
  margin-bottom: var(--space-4);
  color: var(--pink);
}
.persona-card h3 {
  font-size: 22px;
  margin-bottom: var(--space-2);
  color: var(--text-primary);
}
.persona-jtbd {
  font-size: 12px;
  color: var(--pink);
  font-style: italic;
  margin-bottom: var(--space-4);
  font-weight: 500;
}
.persona-body {
  font-size: 14px;
  color: var(--text-secondary);
  line-height: 1.55;
  margin-bottom: var(--space-4);
}
.persona-arch {
  font-family: var(--font-mono);
  font-size: 11px;
  color: var(--text-muted);
  margin-bottom: var(--space-4);
  letter-spacing: 0.04em;
  min-height: 3.5rem;
  margin-top: auto;
}
.persona-cta {
  font-size: 14px;
  font-weight: 500;
  color: var(--pink);
  display: inline-flex;
  align-items: flex-start;
  gap: 4px;
}
.persona-cta:hover {
  color: var(--orange-hover);
}

/* ================================================================
   INDUSTRIES
   ================================================================ */
.industries {
  background: var(--surface);
}
.industries-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: var(--space-4);
  margin-top: var(--space-12);
}
@media (max-width: 900px) {
  .industries-grid {
    grid-template-columns: repeat(2, 1fr);
  }
}
@media (max-width: 500px) {
  .industries-grid {
    grid-template-columns: 1fr;
  }
}
.industry-card {
  padding: var(--space-6);
  background: var(--base);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  transition: all var(--dur-base) var(--ease);
  display: flex;
  flex-direction: column;
  height: 100%;
}
.industry-card:hover {
  border-color: var(--pink);
  transform: translateY(-2px);
  box-shadow: var(--shadow-sm);
}
.industry-name {
  font-size: 19px;
  font-weight: 600;
  margin-bottom: var(--space-3);
  color: var(--text-primary);
}
.industry-outcome {
  font-size: 14px;
  color: var(--text-secondary);
  margin-bottom: var(--space-4);
  line-height: 1.55;
}
.industry-arch {
  font-family: var(--font-mono);
  font-size: 10px;
  color: var(--text-muted);
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-top: auto;
}

/* ================================================================
   PROOF
   ================================================================ */
.proof {
  background: var(--base);
}
.proof-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-6);
  margin-bottom: var(--space-16);
}
@media (max-width: 900px) {
  .proof-cards {
    grid-template-columns: 1fr;
  }
}
.proof-card {
  padding: var(--space-8);
  background: var(--surface);
  border-radius: var(--radius-md);
  position: relative;
  overflow: hidden;
  display: flex;
  flex-direction: column;
  height: 100%;
}
.proof-card::before {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  width: 4px;
  height: 100%;
  background: var(--gradient-cta);
}
.proof-card .proof-cta {
  display: inline-block;
  margin-top: var(--space-3, 12px);
  font-size: 14px;
  font-weight: 600;
  color: var(--pink, #2b6fb7);
}
.proof-card .proof-cta:hover {
  text-decoration: underline;
}
.proof-metric {
  font-family: var(--font-display);
  font-size: clamp(42px, 5vw, 51px);
  font-weight: 600;
  background: var(--gradient-cta);
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
  letter-spacing: -0.03em;
  line-height: 1;
  margin-bottom: var(--space-3);
}
.proof-story {
  font-size: 16px;
  color: var(--text-primary);
  line-height: 1.55;
  margin-bottom: var(--space-4);
  font-weight: 500;
}
.proof-customer {
  font-family: var(--font-mono);
  font-size: 12px;
  color: var(--text-muted);
  letter-spacing: 0.06em;
  margin-top: auto;
}

.credential-strip {
  padding: var(--space-8);
  margin: 0 0 var(--space-16) 0;
  background: var(--gradient-hero);
  color: var(--text-inverse);
  border-radius: var(--radius-md);
  text-align: center;
  font-size: 14px;
  line-height: 2.2;
  font-family: var(--font-mono);
  letter-spacing: 0.04em;
  position: relative;
  overflow: hidden;
}
.credential-strip::before {
  content: '';
  position: absolute;
  inset: 0;
  background-image: linear-gradient(rgba(255,255,255,.018) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.018) 1px,transparent 1px);
  background-size: 52px 52px;
  pointer-events: none;
}

.credential-strip strong {
  color: var(--text-inverse);
  font-weight: 500;
}

.testimonials {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-6);
}
@media (max-width: 900px) {
  .testimonials {
    grid-template-columns: 1fr;
  }
}
.testimonial {
  padding: var(--space-6);
  background: var(--surface);
  border-radius: var(--radius-md);
  border-left: 3px solid var(--pink);
  display: flex;
  flex-direction: column;
  height: 100%;
}
.testimonial-quote {
  font-size: 16px;
  line-height: 1.55;
  color: var(--text-primary);
  margin-bottom: var(--space-4);
  font-weight: 400;
}
.testimonial-author {
  font-size: 13px;
  color: var(--text-secondary);
  margin-top: auto;
}
.testimonial-author strong {
  color: var(--text-primary);
  font-weight: 600;
}

/* ================================================================
   INSIGHTS
   ================================================================ */
.insights {
  background: var(--surface);
}
.insights-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: var(--space-6);
  margin-top: var(--space-12);
  margin-bottom: var(--space-12);
}
@media (max-width: 900px) {
  .insights-grid {
    grid-template-columns: 1fr;
  }
}
.insight-card {
  padding: var(--space-6);
  background: var(--base);
  border: 1px solid var(--border);
  border-radius: var(--radius-md);
  display: flex;
  flex-direction: column;
  transition: all var(--dur-base) var(--ease);
  height: 100%;
}
.insight-card:hover {
  border-color: var(--pink);
  box-shadow: var(--shadow-md);
}
.insight-cluster {
  font-family: var(--font-mono);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--pink);
  margin-bottom: var(--space-3);
}
.insight-title {
  font-size: 20px;
  font-weight: 500;
  line-height: 1.3;
  margin-bottom: var(--space-3);
  color: var(--text-primary);
}
.insight-summary {
  font-size: 14px;
  color: var(--text-secondary);
  line-height: 1.55;
  margin-bottom: var(--space-4);
}
.insight-meta {
  font-size: 12px;
  color: var(--text-muted);
  margin-top: auto;
}

.topic-chips {
  display: flex;
  flex-wrap: wrap;
  gap: var(--space-2);
}
.topic-chips a {
  padding: 7px 16px;
  font-family: var(--font-mono);
  font-size: 12px;
  background: var(--base);
  color: var(--text-secondary);
  border: 1px solid var(--border-strong);
  border-radius: var(--radius-pill);
  transition: all var(--dur-fast) var(--ease);
}
.topic-chips a:hover {
  background: var(--accent-dim);
  color: var(--pink);
  border-color: var(--pink);
}

/* ================================================================
   ALIGNMENT SPACERS
   ================================================================ */
@media (min-width: 901px) {
  .segment-card h3 { min-height: 5.5em; }
  .arch-name { min-height: 2.8em; }
  .arch-tag { min-height: 4.65em; }
  .arch-metric { min-height: 4.5em; }
  .proof-customer { min-height: 3em; }
  .testimonial-author { min-height: 3em; }
  .insight-title { min-height: 4em; }
  .insight-summary { min-height: 4.65em; }
  .industry-arch { min-height: 3em; }
  .persona-body { min-height: 7em; }
  .persona-cta { min-height: 3.5em; }
}

/* ================================================================
   FAQ
   ================================================================ */
.faq {
  background: var(--base);
}
.faq-list {
  max-width: 900px;
  margin: var(--space-12) auto 0;
}
.faq-item {
  border-bottom: 1px solid var(--border-hairline);
}
.faq-item summary {
  list-style: none;
  cursor: pointer;
  padding: var(--space-6) 0;
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  gap: var(--space-4);
  font-family: var(--font-display);
  font-size: clamp(17px, 1.5vw, 20px);
  font-weight: 500;
  color: var(--text-primary);
  transition: color var(--dur-fast) var(--ease);
}
.faq-item summary::-webkit-details-marker {
  display: none;
}
.faq-item summary:hover {
  color: var(--pink);
}
.faq-item summary::after {
  content: "+";
  flex-shrink: 0;
  font-family: var(--font-mono);
  font-size: 26px;
  font-weight: 400;
  color: var(--pink);
  transition: transform var(--dur-fast) var(--ease);
  line-height: 1;
}
.faq-item[open] summary::after {
  content: "−";
}
.faq-item .faq-answer {
  padding: 0 0 var(--space-6) 0;
  font-size: 16px;
  line-height: 1.7;
  color: var(--text-secondary);
  max-width: 75ch;
}

/* ================================================================
   CONTACT
   ================================================================ */
.contact {
  background: var(--surface);
}
.contact-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-16);
  align-items: start;
}
@media (max-width: 900px) {
  .contact-grid {
    grid-template-columns: 1fr;
  }
}
.contact-left h2 {
  margin-bottom: var(--space-6);
  color: var(--text-primary);
}
.contact-paths {
  display: flex;
  flex-direction: column;
  gap: var(--space-4);
  margin-top: var(--space-8);
}
.contact-path {
  padding: var(--space-6);
  background: var(--base);
  border-radius: var(--radius-md);
  display: flex;
  gap: var(--space-4);
  align-items: flex-start;
  transition: all var(--dur-base) var(--ease);
  color: var(--text-primary);
  border: 1px solid transparent;
}
.contact-path:hover {
  border-color: var(--pink);
  transform: translateY(-2px);
  box-shadow: var(--shadow-md);
  color: var(--text-primary);
}
.contact-path-icon {
  width: 32px;
  height: 32px;
  color: var(--pink);
  flex-shrink: 0;
  margin-top: 2px;
}
.contact-path h4 {
  font-size: 17px;
  margin-bottom: 4px;
  color: var(--text-primary);
}
.contact-path p {
  font-size: 14px;
  color: var(--text-secondary);
  margin: 0;
}

.contact-form {
  background: var(--base);
  border: 1px solid var(--border);
  border-radius: var(--radius-lg);
  padding: var(--space-8);
  box-shadow: var(--shadow-sm);
}
.contact-form h3 {
  margin-bottom: var(--space-6);
  color: var(--text-primary);
}
.form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: var(--space-4);
  margin-bottom: var(--space-4);
}
.form-field {
  margin-bottom: var(--space-4);
}
.form-field label {
  display: block;
  font-size: 13px;
  color: var(--text-secondary);
  margin-bottom: var(--space-2);
  font-weight: 500;
}
.form-field input,
.form-field select,
.form-field textarea {
  width: 100%;
  padding: 12px 16px;
  background: var(--base);
  border: 1px solid var(--border-strong);
  border-radius: var(--radius-sm);
  color: var(--text-primary);
  font-family: var(--font-body);
  font-size: 15px;
  transition: border-color var(--dur-fast) var(--ease);
}
.form-field input:focus,
.form-field select:focus,
.form-field textarea:focus {
  outline: none;
  border-color: var(--pink);
}
.form-submit {
  width: 100%;
  justify-content: center;
  margin-top: var(--space-4);
  border: none !important;
}
.form-helper {
  font-size: 12px;
  color: var(--text-muted);
  margin-top: var(--space-4);
  text-align: center;
}
.service-desk-strip {
  margin-top: var(--space-12);
  padding-top: var(--space-8);
  border-top: 1px solid var(--border-hairline);
  text-align: center;
  font-size: 14px;
  color: var(--text-secondary);
}
.service-desk-strip strong {
  color: var(--pink);
  font-family: var(--font-mono);
  font-size: 16px;
  letter-spacing: 0.04em;
}