The retail industry is a consumer-driven industry and digital Transformation is rapidly changingthe retail industry. Consumers today are much better informed and more connected.

There is a challenge to Improve customer knowledge and increase sales, customer satisfaction and retention and establish a view of your customer’s demographics, interests and preferences to understand their interaction history across all channels.

There is a strong need to Personalize the Shopping Experience, Boost Employee Productivity and need to have Unified Retail Platform to Consolidate and run critical store systems economically.

Retail organizations often struggle to achieve a single, consolidated view into their real-time data.

The challenge is to Increase the efficiency of the Retail operations and reduce IT costs not only to improve Retail organization’sfinancial position, but also to become a key competitive differentiator.

In the retail industry profits are not made through a single transaction but by establishing a rapport and a long term understanding with customers. Getting the customers to be loyal to a store is not an easily accomplished task.Profiling of customers help a long way in establishing a rapport and technology can be used in accomplishing this. Using Proactive Cloud solution retailers can collect and maintain all their customer data on cloud, inventory management can be done for all the stores around globe, sales reports can be collected and shared easily across locations and many more.

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