Zoom is a cloud-based communication platform used for video meetings, voice calls, webinars, and messaging. It is designed to help teams connect quickly and run meetings with simple controls, stable performance, and cross-device support. Zoom is widely used for remote work, customer engagement, online training, and large virtual events.
How It Works
Zoom uses cloud infrastructure to deliver high-quality audio and video over varied networks. Users can join through desktop, mobile, browsers, or room systems. Meetings support HD video, screen sharing, breakout rooms, chat, polls, and recordings. Hosts control permissions, waiting rooms, and security settings.
Zoom Phone enables cloud calling with PSTN integration. Zoom Rooms provides a consistent meeting experience in conference rooms with hardware-certified devices. Integrations with calendars and workplace apps allow scheduling, collaboration, and workflow automation.
Business Relevance
Zoom is valued for its ease of use, reliability, and ability to scale across teams and geographies. Organisations use it for daily stand-ups, client calls, training sessions, onboarding, and large virtual events. Its flexible licensing and device compatibility make it suitable for both SMBs and large enterprises.
Zoom also offers strong security features, including encryption, role-based access, and admin governance. For distributed teams, it reduces meeting friction and supports quick decision-making.
What Organisations Should Evaluate
When assessing Zoom, companies typically look at meeting capacity, calling needs, webinar requirements, integration with existing systems, and security controls. Network readiness, device availability, and user adoption plans influence rollout success.
Enterprises also consider whether Zoom will serve as a standalone communication hub or complement other collaboration tools already in use.
