Data Center - Storage

Fast. Scalable. Resilient. Always-On.

Storage is where your data lives, and how fast your applications, databases and AI models can reach it. From file shares to mission-critical databases to the petabytes feeding an AI cluster, the right storage is matched to the workload, not bought as one size fits all.

Proactive Data Systems designs and delivers enterprise storage on Dell EMC, NetApp, Hitachi Vantara and HPE, from NVMe all-flash for latency-sensitive databases to scale-out storage that feeds GPUs, with the data protection, replication and immutability that keep it safe.

NAS, SAN, DAS and Object, One Decision Done Right

File, block, direct and object storage, chosen by how the workload actually reads and writes data, not by whichever array a vendor is pushing this quarter.

All-Flash NVMe Performance

NVMe all-flash arrays for databases, virtualisation and any workload where latency is the bottleneck, with hybrid tiers where capacity matters more than speed.

Scale-Out for Data Growth and AI

Scale-out file and object storage that grows without forklift upgrades and delivers the throughput a GPU cluster needs, so training jobs are never starved.

Built-In Data Protection and Cyber Resilience

Snapshots, replication and immutable, ransomware-resistant copies, so a failure or an attack is a recovery, not a crisis.

Hybrid and Multi-Cloud Storage

Tier cold data to the cloud, burst when you need to, and manage data one way across on-premises and cloud.

Delivered by a Preferred Partner

A Cisco Preferred Partner, NetApp Preferred Partner and Dell Platinum Partner designing on Dell EMC, NetApp, Hitachi Vantara and HPE, so the platform fits the workload, not the sales target.

Enterprise Storage: NAS, SAN, DAS and Object, Matched to the Workload

 

Enterprise storage is the systems that store, protect and serve an organisation's data: block storage (SAN) for databases and virtual machines, file storage (NAS) for shared and unstructured data, direct-attached storage (DAS) for single servers, and object storage for backups, archives and cloud-native applications at massive scale. It runs on all-flash or hybrid media, with the data services, snapshots, replication, deduplication and tiering, that keep data fast, safe and affordable. 

Enterprise data is growing faster than most storage budgets, and AI has added a new tier of demand: petabytes that must be read at high throughput to keep GPUs busy. Storage is the layer where the wrong decision is quietly expensive, either over-provisioned capacity nobody uses, or arrays so slow they throttle the very databases and AI jobs they were bought to serve. 

The Four Types of Enterprise Storage 

Most enterprises run more than one type, chosen by how the application reads and writes. The table below sets out where each fits.

Type How it is accessed Best for Protocols
SAN (block) Block-level over a dedicated storage network Databases, virtualisation, latency-sensitive apps Fibre Channel, iSCSI, NVMe-oF
NAS (file) File-level over the network Shared files, home directories, unstructured data NFS, SMB
DAS (direct) Block, attached directly to one server Single-server, high-speed local workloads SAS, NVMe
Object HTTP API over a flat namespace Backups, archives, cloud-native apps, massive scale S3

The media matters as much as the type. All-flash NVMe arrays such as NetApp AFF, Dell PowerStore and PowerMax, HPE Alletra and Hitachi VSP serve latency-sensitive workloads; hybrid arrays mix flash and disk where capacity costs more than milliseconds; and scale-out platforms such as NetApp ONTAP and Dell PowerScale grow to petabytes for unstructured data and AI. Object platforms such as NetApp StorageGRID, Dell ECS and Hitachi HCP handle archives and cloud-native data. NVMe all-flash serves data in microseconds, against milliseconds for spinning disk, which is the gap a slow tier imposes on every database and AI job that depends on it. 

All-Flash, Hybrid or Object: Choosing by Media 

Once the type is settled, the media decides cost and speed. The table below sets out the trade-off.

Media Performance Cost per TB Best for
All-flash (NVMe) Microsecond latency, highest throughput Highest Databases, virtualisation, AI, latency-sensitive apps
Hybrid (flash + disk) Mixed; flash for hot data Medium General workloads where capacity matters as much as speed
Scale-out High throughput, grows to petabytes Medium Unstructured data, file at scale, AI datasets
Object Throughput over latency, massive scale Lowest Backups, archives, cloud-native data, long-term retention

Why Enterprise Storage? Why It Matters Now 

  • The right type for the workload: SAN, NAS, DAS or object, matched to how data is read and written, not one array stretched to fit everything. 
  • Flash where it counts: NVMe all-flash for latency-sensitive databases and virtualisation, hybrid tiers where capacity matters more than speed. 
  • Ready for AI: scale-out throughput that feeds GPU clusters, so training jobs are never waiting on storage. 
  • Ransomware resilience built in: immutable snapshots and replicated copies, so an attack is a recovery rather than a ransom. 
  • Lower cost through efficiency: deduplication, compression and tiering that cut the capacity you actually buy and power. 
  • Grows without disruption: scale-out and non-disruptive upgrades, so capacity is added without downtime or a forklift replacement. 

Storage is the layer that quietly decides application performance. A database on the wrong storage is slow no matter how fast the server; a virtual environment on an overloaded array stalls every VM on it; an AI training job on storage that cannot keep up leaves expensive GPUs idle. The array rarely fails outright. It just throttles everything that depends on it, and the cause is hard to see from the application. 

Proactive Data Systems sizes storage to the workload and the growth ahead. As a NetApp Preferred Partner and Dell Platinum Partner, we design on Dell EMC, NetApp, Hitachi Vantara and HPE, choosing all-flash, hybrid, scale-out or object by what the data actually needs, and building in the snapshots, replication and immutability that protect it. 

Storage for AI Workloads 

AI changed what enterprises ask of storage. Training reads enormous datasets over and over, so a storage tier that cannot deliver the throughput leaves a costly GPU cluster idle, the most expensive kind of bottleneck. Inference and data pipelines add their own steady demands. 

Feeding GPUs needs high-throughput, scale-out storage, with platforms such as NetApp ONTAP and Dell PowerScale built for it, increasingly using direct paths such as GPUDirect Storage that move data to the GPUs without the CPU in the way. Proactive sizes the storage tier to the GPUs it serves, so utilisation stays high and training finishes on time. 

Enterprise Storage Across India: Why the Workload Decides the Design 

India's enterprises do not store data the same way. A GCC standardising storage across sites is a different problem from a bank under data-residency and retention rules, or a manufacturer consolidating decades of scattered file shares onto one platform. 

Data growth, residency and retention rules, mixed legacy estates and budget pressure all shape what good storage looks like here rather than on a datasheet. Proactive has delivered enterprise storage across manufacturing, BFSI, healthcare, IT and ITeS and GCC environments in Delhi, Mumbai, Bengaluru, Pune and Hyderabad, keeping data fast, protected and in-country where regulation requires. 

Proactive Data Systems: The Partner That Designs, Delivers, and Protects 

Buying an array is easy. Sizing storage to the workload, migrating data without downtime, and protecting it against failure and attack is the part that rewards experience. 

Proactive brings over three decades of enterprise infrastructure delivery, certified engineers and an ISO 9001:2015 quality system. As a NetApp Preferred Partner and Dell Platinum Partner, we design and deliver storage on Dell EMC, NetApp, Hitachi Vantara and HPE, all-flash, hybrid, scale-out and object, with data protection and cyber resilience built in. 

Storage is one layer of the data center stack. It works alongside Compute Solutions, AI Infrastructure, Converged and Hyperconverged Infrastructure, Data Protection and Cyber Recovery, and Data Center Networking, so capacity, performance and protection are designed together. 

From workload assessment and design through migration, optimisation and ongoing support, backed by a 24/7 service desk, Proactive builds storage that keeps data fast, protected and ready for what comes next. 

Have a question? Check out the FAQs

Here are the most common, frequently asked questions.
In case you want to know more contact us at [email protected]

faq-img

What is enterprise data storage?

Enterprise data storage is the systems that store, protect and serve an organisation's data across block (SAN), file (NAS), direct-attached (DAS) and object storage. It runs on all-flash or hybrid media with data services such as snapshots, replication, deduplication and tiering, and is sized to the performance, capacity and protection each workload needs.

What is the difference between SAN, NAS and DAS?

SAN provides block-level storage over a dedicated network for databases and virtualisation; NAS provides file-level storage over the network for shared and unstructured data; DAS attaches block storage directly to a single server for high-speed local use. In short, SAN and DAS serve block workloads and NAS serves files, while SAN scales across many servers and DAS does not.

What is object storage, and when should I use it?

Object storage keeps data as objects in a flat namespace accessed over an HTTP or S3 API, rather than as files or blocks. It suits backups, archives, large unstructured datasets and cloud-native applications, where massive scale and durability matter more than low latency. Platforms include NetApp StorageGRID, Dell ECS and Hitachi HCP.

What is the difference between all-flash and hybrid storage?

All-flash arrays use only NVMe or SSD media for consistently low latency and high throughput, suited to databases, virtualisation and AI. Hybrid arrays mix flash with hard disk to lower cost per terabyte where capacity matters more than speed. Many enterprises use all-flash for performance tiers and hybrid or object for capacity and archive.

What are NVMe and NVMe-oF?

NVMe is a high-speed protocol for flash storage that removes the bottlenecks of older SAS and SATA, giving far lower latency. NVMe-oF, or NVMe over Fabrics, extends that performance across the storage network so a SAN can deliver near-local flash speed to many servers. Both are standard in modern all-flash storage.

How does storage affect AI workloads?

AI training reads very large datasets repeatedly, so storage throughput directly limits how busy the GPUs stay; storage that cannot keep up leaves an expensive GPU cluster idle. AI workloads need high-throughput, scale-out storage, often with direct paths such as GPUDirect Storage, sized to the GPUs it feeds.

What is storage tiering?

Storage tiering automatically moves data between faster, costlier media and slower, cheaper media based on how often it is accessed. Hot data stays on flash; cold data moves to disk, object or cloud. It keeps performance high for active data while cutting the cost of storing everything on premium flash.

How does enterprise storage protect against ransomware?

Through immutable snapshots and replicated copies that cannot be altered or deleted for a set period, using features such as NetApp SnapLock and the equivalent immutability on Dell and HPE platforms, so even if attackers reach the primary system a clean copy survives. Combined with off-site or air-gapped replication, this turns a ransomware attack into a restore rather than a ransom. It works alongside dedicated data protection and cyber recovery.

What is hybrid cloud storage?

Hybrid cloud storage links on-premises storage with public cloud, so cold data can be tiered to the cloud, workloads can burst when needed, and data is managed consistently across both. It balances the control and performance of on-premises storage with the elasticity and reach of cloud.

Which storage OEMs and platforms does Proactive work with?

Proactive designs storage on Dell EMC, NetApp, Hitachi Vantara and HPE, across platforms including NetApp ONTAP and AFF, Dell PowerStore, PowerMax and PowerScale, HPE Alletra, and Hitachi VSP, plus object platforms such as NetApp StorageGRID, Dell ECS and Hitachi HCP. As a NetApp Preferred Partner and Dell Platinum Partner, we match the platform to the workload.

What determines the cost of enterprise storage?

Cost is driven by usable capacity, the media (all-flash, hybrid or object), the performance and data services required, the level of protection and replication, and whether you buy outright or consume it as a service. Efficiency features such as deduplication, compression and tiering reduce the capacity you actually pay for and power, which is why the headline price per terabyte rarely tells the whole story.

How do I choose the right storage for my workload?

Start with the workload: how it reads and writes, how much latency it tolerates, how fast the data grows and how it must be protected. Databases and virtualisation want low-latency block flash; file shares want NAS; archives and cloud-native data want object; AI wants scale-out throughput. Proactive assesses the workloads and maps each to the right type, media and platform.

What is storage-as-a-service?

Storage-as-a-service delivers enterprise storage on a pay-per-use, consumption basis rather than upfront capex, with the vendor or partner managing capacity and growth. Options include Dell APEX, NetApp Keystone and HPE GreenLake. It suits organisations that want cloud-like flexibility and predictable operating cost while keeping data on infrastructure they control.

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